More than 60% of Ukrainians have a neutral attitude towards Vietnam, positive assessments have slightly increased - research

The attitude of Ukrainians towards Vietnam in August 2026 remains mostly neutral: this position is held by 60.5% of respondents. 21.5% of respondents evaluate the country positively, 12.2% negatively. Compared to March, the share of positive evaluations increased slightly, although the negative segment also increased at the same time, reports the information and analytical center Experts Club.

According to the results of the August survey, 5.5% of Ukrainians have a completely positive attitude towards Vietnam, 16% are mostly positive. 60.5% of respondents chose a neutral answer. A mostly negative attitude was expressed by 11.2%, a completely negative attitude by 1%, another 5.9% could not decide.

According to the rounded data of the table, the balance of positive and negative evaluations is about plus 9.3 percentage points, while in the consolidated results of the study it is given at the level of plus 9.4 percentage points. Thus, Vietnam remains in the zone of positive balance, but the main feature of its perception is not clear sympathy or antipathy, but a significant share of neutral responses.

In March 2026, 6.1% of respondents had a completely positive attitude towards Vietnam, 13.3% were mostly positive. The overall positive indicator in the presentation was 19.3%. A neutral position was maintained by 66.9% of respondents, a negative attitude was 10.5%, another 3.3% could not decide.

Thus, in five months, the share of positive assessments increased by approximately 2.2 percentage points. - up to 21.5%, negative - by 1.7 percentage points, up to 12.2%. On the other hand, the neutral group decreased immediately by 6.4 percentage points. — from 66.9% to 60.5%. The share of those who find it difficult to answer has increased from 3.3% to 5.9%.

These changes indicate the gradual formation of a more defined attitude towards Vietnam, although the process is taking place simultaneously in positive and negative directions. At the same time, the positive balance practically did not change: in March it was about plus 8.8 percentage points, in August it was about plus 9.4 percentage points.

At the same time, Vietnam is one of Ukraine's notable trade partners in Southeast Asia. The founder of the Experts Club information and analytical center, Candidate of Economic Sciences Maksym Urakin emphasized the importance of geographical diversification of Ukraine's foreign trade.

"The latest foreign trade data demonstrate not only the geographical diversification of Ukraine's partners, but also a clear focus on integration into the European and global market. Despite the difficult security situation, Ukrainian business continues to expand into international economic chains, especially in the field of agricultural products, metallurgy and mechanical engineering. A significant increase in trade with EU countries, the USA, as well as maintaining powerful cooperation with China and Turkey indicate that Ukraine has not lost its ability to be an active player in the world market," Urakin noted.

In the case of Vietnam, the results of sociology demonstrate a significant reserve for the formation of a more expressive public image of the country. Despite the reduction of the neutral segment, three out of five Ukrainians still do not have a clearly positive or negative attitude towards Vietnam.

The survey was conducted in August 2026 by the method of self-filling online questionnaires in the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. The previous March wave also included 800 respondents; the sample was representative in terms of age, gender and region, the maximum theoretical error for indicators at the level of 50% was ±3.5 percentage points.