As reported by Open4Business, Ukrainian producers of fruit and vegetable products presented a single national stand at the international exhibition Fruit Attraction 2026, which will be held on October 6-8 in Madrid, said the honorary chairman of the public union "UKRSADVYNPROM" Volodymyr Pechko.
According to him, Ukraine's participation in the exhibition has not only presentational, but also practical export significance, as it gives producers the opportunity to work directly with international buyers, importers, retail and distributors.
"For Ukrainian producers, this is an opportunity to directly present their products to international buyers, find new partners, establish export contacts and demonstrate that the Ukrainian horticultural and berry sector continues to work, develop and enter international markets even in war conditions," Pechko noted.
Fruit Attraction is one of the largest international professional exhibitions in the fruit and vegetable sector. It is organized by IFEMA MADRID and FEPEX. In 2026, the exhibition will be held for the 18th time and has gathered about 2,500 companies from 78 countries. The exposition occupies 162 thousand square meters. m, and the organizers expect more than 121,000 professional visitors from more than 150 countries.
Vitamin 2025, Hadz Farm, LLC "Agrarian Company 2004", LLC "MUSHROOM BUSINESS", company "Alta Krania", agricultural company "Korsun", FG "Vladam", public union "U-Food" and GS "UKRSADVYNPROM".
The organizer of the national stand is UKRSADVYNPROM, headed by Volodymyr Pechko. The organization represents the interests of Ukrainian producers in the horticultural, berry, grape, wine and nut sectors.
According to Pechka, participation in such international platforms allows not only individual companies to be represented, but also to form a holistic image of Ukraine as a reliable producer and exporter of quality agricultural products.
The national stand was organized with the support of the International Trade Center within the framework of the EU4Business project, funded by the European Union, under the patronage of relevant Ukrainian ministries and the Embassy of Ukraine in Spain.
Fruit Attraction is held in Madrid from October 6 to 8. The exhibition covers the entire chain of fruit and vegetable business - from the production of fresh fruits and vegetables to processing, packaging, logistics, technologies and international trade.
